Cynthia Rowley Collaborates With Pampers For Designer Diapers

After the launch of their competitor's Denim Huggies, Pampers has jumped on the designer diaper bandwagon and collaborated with fashion designer Cynthia Rowley to create 11 new designs for beautiful baby bums.




The new chic styles of Pampers, shown above, include pastels, stripes, madras, pockets and prints and should be available in Target stores beginning in mid-July.







"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."


above: Rowley also as a line of apparel, bibs, blankets and diaper bags for infants and toddlers called Hooray designed for Babies R Us.

Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."



images and info courtesy of PRNewsFoto/Procter & Gamble

Cynthia Rowley Collaborates With Pampers For Designer Diapers

After the launch of their competitor's Denim Huggies, Pampers has jumped on the designer diaper bandwagon and collaborated with fashion designer Cynthia Rowley to create 11 new designs for beautiful baby bums.




The new chic styles of Pampers, shown above, include pastels, stripes, madras, pockets and prints and should be available in Target stores beginning in mid-July.







"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."


above: Rowley also as a line of apparel, bibs, blankets and diaper bags for infants and toddlers called Hooray designed for Babies R Us.

Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."



images and info courtesy of PRNewsFoto/Procter & Gamble

Cynthia Rowley Collaborates With Pampers For Designer Diapers

After the launch of their competitor's Denim Huggies, Pampers has jumped on the designer diaper bandwagon and collaborated with fashion designer Cynthia Rowley to create 11 new designs for beautiful baby bums.




The new chic styles of Pampers, shown above, include pastels, stripes, madras, pockets and prints and should be available in Target stores beginning in mid-July.







"As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers," said Rowley. "It's the first piece of clothing your baby will ever wear, and it should be special."


above: Rowley also as a line of apparel, bibs, blankets and diaper bags for infants and toddlers called Hooray designed for Babies R Us.

Jodi Allen, a P&G baby care vice president, says in a statement Wednesday that diaper performance comes first, but parents consider the look important, too.

"Of course parents want the very best for their little ones," said Jodi Allen, Procter & Gamble's vice president of North America Baby Care. "We also know that sometimes it's the little things – like how a baby is clothed – that can bring added joy to Mom and Dad. While performance always comes first, we know that design is also important to parents. We're pleased to introduce the first diaper line that brings together the best of these two worlds."



images and info courtesy of PRNewsFoto/Procter & Gamble

Dr. Romanelli X Levi's California Beach Capsule Collection

As part of their special Spring/Summer 2010 collection, Dr. Romanelli has worked with Levi’s on a bunch of cool special edition jeans, and tees and one pair of kicks named the “California Beach” Pack. Unfortunately, the jeans and tees are just for the Taiwan market.



The jeans are Levi's 503 and incorporate reversed denim into them.






The shoes:


For the shoes, Dr. Romanelli (aka Dr.X) chose the Chukka model in homage to the Californian surfers and the skaters of the 80s. The kicks sport two-colored laces, vintage jeans, rivets and all.






The shoes are already sold out at Colette, but you can still find them here.
There are also several pairs of the denim kicks on ebay - but they are asking upwards of $400 a pair.

Thanks to Jon Dragonette and Dr.X for the photos.


Previously, Dr. Romanelli had teamed up with Levi's and as well as CLOT, Inc. for a collection leather and denim jackets.

CLOT