New Ad Campaign For Sharpie Markers Features Talented Fans.

Four new print ads featuring some talented people who can wield a Sharpie marker like nobody's business is part of a new Back-To-School marketing campaign from the famous permanent marker brand. Sharpie® has announced a makeover to its website, new product packaging, a new back-to-school product line-up, and launches its “Start with Sharpie” campaign – a multi-channel effort, the centerpiece of which is a series of national print and digital ads featuring some of Sharpie’s most passionate fans and their Sharpie® creations.



clockwise from top left: Cheeming Booey, Mark Rivard, Marirose Weldon and Erica Domesek

With nearly two-million fans on Facebook and an active roster of advocates known as the Sharpie Squad, Sharpie didn’t have to look far to find candidates to appear in the ads. Ultimately, the brand selected three Sharpie Squad members, along with a newcomer, teen singer and songwriter Marirose Weldon, who uses Sharpie Liquid Pencils to write her lyrics.

Each Sharpie fan appears in one of four unique print ads, along with the project they started with Sharpie:

• Cheeming Boey



Known as the “coffee cup artist,” Cheeming’s work has been displayed in galleries nationwide. In his ad, Cheeming demonstrates how a Sharpie Pen and a simple paper cup can be combined to create something truly inspiring.





• Mark Rivard



Using skateboards as his canvas, Mark’s designs have appeared in sports commercials and galleries worldwide. Mark demonstrates how he uses Sharpie Mini markers to create coveted custom boards.




• Marirose Weldon



At just 16-years-old, Marirose is already penning a name for herself in the music business with the recent release of her debut single, “I Want Love.” Marirose uses Sharpie Liquid Pencils to craft lyrics she hopes will propel her career to the next level.




• Erica Domesek



DIY expert, author and creator of P.S.- I Made This, Erica’s creations are inspired by some of the biggest names in fashion. She has been featured in top entertainment and fashion media, and both her website and her book feature several Sharpie DIY projects. In her Sharpie ad, Erica breathes new life into a standard-issue pencil case using new Stained by Sharpie™ fabric markers to create a chic purse.





The full-page ads also include an adjacent 1/3-page ad with a QR code where readers can click to view videos showcasing the inspiration behind each project. The ads will appear in Seventeen, Teen Vogue, Us Weekly and other magazines targeting teens.

“Sharpie has a long history with celebrities and autographs, but this year it’s all about the fans and the inspiring ways they are using our products,” said Sally Grimes, global vice president of marketing for Sharpie. “This is about real people with an authentic passion for our brand – people who started something with Sharpie and, as a result, are getting a jump-start on making their own dreams a reality.”

Sharpie Cinema
In a brand first, Sharpie will also employ cinema advertising. The ads, scheduled to appear in July and August in major movie theaters nationwide, will echo Sharpie’s TV spots airing simultaneously on national network and cable TV stations, including the CW, MTV, FUSE and Nickelodeon. Sharpie TV spots include “Will You Marry Me?”, a proposal scenario featuring the Sharpie Pen, and “What Would The World Look Like Without Self-Expression?”, which leaves viewers to ponder a world without creativity. In addition, Sharpie will run interactive digital display and video ads on sites including Alloy, AOL, MTV and HULU.

The ads, developed by Draftfcb Chicago, will harness the power of advocacy to show the world what can begin with Sharpie and a little imagination.

Another part of Sharpie’s back-to-school effort is a re-designed, socially optimized website – still found at www.sharpie.com. The site features a new, more user-friendly community experience where fans can create their own unique profile, upload and share their Sharpie projects, easily navigate the full product portfolio via an interactive color wheel, view how-to videos and Sharpie fan galleries, as well as engage with Sharpie on Facebook, Twitter, YouTube and the Sharpie Blog.



Start Something on YouTube™
Never one to shy away from bold statements, Sharpie will provide its fans with a one-of-a-kind platform to showcase their work when Sharpie stages a one-day takeover of YouTube’s home page on Saturday, August 27. The takeover will feature an interactive mosaic of consumer-submitted artwork -- all the unique items that fans have started with Sharpie. Thousands of Sharpie images will combine in pixilated imagery to create a statement where the whole is greater than the sum of its parts. To be part of the takeover, visit www.sharpie.com.



“The YouTube takeover will give consumers and the rest of the world an opportunity to see what fans have started with Sharpie,” Grimes said. “From the YouTube takeover to the new website, packaging, product line up and more – we’re aiming to drive a deeper overall consumer connection, one that only Sharpie can provide to our loyal fans.”

For more information on Sharpie products and the new campaign, please visit www.sharpie.com.

New Ad Campaign For Sharpie Markers Features Talented Fans.

Four new print ads featuring some talented people who can wield a Sharpie marker like nobody's business is part of a new Back-To-School marketing campaign from the famous permanent marker brand. Sharpie® has announced a makeover to its website, new product packaging, a new back-to-school product line-up, and launches its “Start with Sharpie” campaign – a multi-channel effort, the centerpiece of which is a series of national print and digital ads featuring some of Sharpie’s most passionate fans and their Sharpie® creations.



clockwise from top left: Cheeming Booey, Mark Rivard, Marirose Weldon and Erica Domesek

With nearly two-million fans on Facebook and an active roster of advocates known as the Sharpie Squad, Sharpie didn’t have to look far to find candidates to appear in the ads. Ultimately, the brand selected three Sharpie Squad members, along with a newcomer, teen singer and songwriter Marirose Weldon, who uses Sharpie Liquid Pencils to write her lyrics.

Each Sharpie fan appears in one of four unique print ads, along with the project they started with Sharpie:

• Cheeming Boey



Known as the “coffee cup artist,” Cheeming’s work has been displayed in galleries nationwide. In his ad, Cheeming demonstrates how a Sharpie Pen and a simple paper cup can be combined to create something truly inspiring.





• Mark Rivard



Using skateboards as his canvas, Mark’s designs have appeared in sports commercials and galleries worldwide. Mark demonstrates how he uses Sharpie Mini markers to create coveted custom boards.




• Marirose Weldon



At just 16-years-old, Marirose is already penning a name for herself in the music business with the recent release of her debut single, “I Want Love.” Marirose uses Sharpie Liquid Pencils to craft lyrics she hopes will propel her career to the next level.




• Erica Domesek



DIY expert, author and creator of P.S.- I Made This, Erica’s creations are inspired by some of the biggest names in fashion. She has been featured in top entertainment and fashion media, and both her website and her book feature several Sharpie DIY projects. In her Sharpie ad, Erica breathes new life into a standard-issue pencil case using new Stained by Sharpie™ fabric markers to create a chic purse.





The full-page ads also include an adjacent 1/3-page ad with a QR code where readers can click to view videos showcasing the inspiration behind each project. The ads will appear in Seventeen, Teen Vogue, Us Weekly and other magazines targeting teens.

“Sharpie has a long history with celebrities and autographs, but this year it’s all about the fans and the inspiring ways they are using our products,” said Sally Grimes, global vice president of marketing for Sharpie. “This is about real people with an authentic passion for our brand – people who started something with Sharpie and, as a result, are getting a jump-start on making their own dreams a reality.”

Sharpie Cinema
In a brand first, Sharpie will also employ cinema advertising. The ads, scheduled to appear in July and August in major movie theaters nationwide, will echo Sharpie’s TV spots airing simultaneously on national network and cable TV stations, including the CW, MTV, FUSE and Nickelodeon. Sharpie TV spots include “Will You Marry Me?”, a proposal scenario featuring the Sharpie Pen, and “What Would The World Look Like Without Self-Expression?”, which leaves viewers to ponder a world without creativity. In addition, Sharpie will run interactive digital display and video ads on sites including Alloy, AOL, MTV and HULU.

The ads, developed by Draftfcb Chicago, will harness the power of advocacy to show the world what can begin with Sharpie and a little imagination.

Another part of Sharpie’s back-to-school effort is a re-designed, socially optimized website – still found at www.sharpie.com. The site features a new, more user-friendly community experience where fans can create their own unique profile, upload and share their Sharpie projects, easily navigate the full product portfolio via an interactive color wheel, view how-to videos and Sharpie fan galleries, as well as engage with Sharpie on Facebook, Twitter, YouTube and the Sharpie Blog.



Start Something on YouTube™
Never one to shy away from bold statements, Sharpie will provide its fans with a one-of-a-kind platform to showcase their work when Sharpie stages a one-day takeover of YouTube’s home page on Saturday, August 27. The takeover will feature an interactive mosaic of consumer-submitted artwork -- all the unique items that fans have started with Sharpie. Thousands of Sharpie images will combine in pixilated imagery to create a statement where the whole is greater than the sum of its parts. To be part of the takeover, visit www.sharpie.com.



“The YouTube takeover will give consumers and the rest of the world an opportunity to see what fans have started with Sharpie,” Grimes said. “From the YouTube takeover to the new website, packaging, product line up and more – we’re aiming to drive a deeper overall consumer connection, one that only Sharpie can provide to our loyal fans.”

For more information on Sharpie products and the new campaign, please visit www.sharpie.com.

Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.

above photo (detail) by Annie Leibovitz


Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoing "Core Values" ad campaign. Posing in a wooden boat in Cambodia, and wearing her own clothes, the print ad broke yesterday and will soon be accompanied by an interview with the actress, filmed on location, to be featured on Louis Vuitton's Journeys microsite.


Angelina Jolie print ad for Louis Vuitton, shot by Annie Leibovitz

The previous ads, photographed by Annie Leibovitz for the Louis Vuitton Core values campaign, are shown below and feature Bono, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Jim Lovell and Sean Connery:






What makes Angelina's ad even more beautiful is that Ms. Jolie has donated a large slice of the $10m (£6m) she is said to have been paid from a Louis Vuitton photo shoot to charity, according to Sky News.

The following teaser launched yesterday on Louis Vuitton's Journey microsite:


From WWD:
She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.

She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.

“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.

Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.

The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.

Today, Louis Vuitton posted the teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.

“This campaign is about a very special person and a very special journey,” Beccari said.

And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted.

Louis Vuitton Journeys/Cambodia

Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.

above photo (detail) by Annie Leibovitz


Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoing "Core Values" ad campaign. Posing in a wooden boat in Cambodia, and wearing her own clothes, the print ad broke yesterday and will soon be accompanied by an interview with the actress, filmed on location, to be featured on Louis Vuitton's Journeys microsite.


Angelina Jolie print ad for Louis Vuitton, shot by Annie Leibovitz

The previous ads, photographed by Annie Leibovitz for the Louis Vuitton Core values campaign, are shown below and feature Bono, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Jim Lovell and Sean Connery:






What makes Angelina's ad even more beautiful is that Ms. Jolie has donated a large slice of the $10m (£6m) she is said to have been paid from a Louis Vuitton photo shoot to charity, according to Sky News.

The following teaser launched yesterday on Louis Vuitton's Journey microsite:


From WWD:
She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.

She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.

“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.

Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.

The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.

Today, Louis Vuitton posted the teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.

“This campaign is about a very special person and a very special journey,” Beccari said.

And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted.

Louis Vuitton Journeys/Cambodia